Murapol Group became the first developer in the history of the Polish real estate market to have sold more than 3 thousand apartments in one year. The Whizz team supported the market leader in this success, effectively implementing a wide range of missions.
Murapol Group’s strategy for the year 2016 covered the sale of 3 thousand apartments. Implementation of the biggest developer’s plan was supported by the Whizz team. Among the most successful missions performed by the leader was the so-called “East or West, home is best”. As the biggest campaign in the history of the Polish primary market, it promoted apartment ownership. The star who became the face as well as the ambassador of the Murapol campaign was Magdalena Różczka.
Thanks to the advertising messages presented on TV, Internet and the press, Murapol recorded a significant increase in sales. What is more, its campaign increased brand recognition among people who search for apartments. It also raised awareness of Poles by emphasizing financial benefits of purchasing a new 3-bedroom apartment.
