GoMobi.pl is a mobile business oriented website which deals with mobile marketing and new technologies used e.g. in advertising. It described the innovative creation prepared by Whizz for our Friend, which was used by TVN Media.
GoMobi presented a description and a case study of the innovative 360-degree format in TVN Media offering prepared by Whizz for Murapol Group. It was a part of the biggest campaign in the history of the Polish real estate market promoting ownership of apartments – “East or West, home is best”.
The users of Player.pl had a chance to see the first 360-degree commercial on “Para nie do pary” series premiere. The 360-degree video technology used for filming took the viewers straight to the middle of action and let them observe the lives of the characters from different perspectives – all thanks to the free image control available to users while watching. The same mechanism was used in the 360-degree Murapol commercial. It allowed to combine a unique entertainment content available on Player.pl with an innovative and interactive form of advertising.
